Old Dogs, New Tricks: the many modern forms of film and their audiences

A lecture on Film Audience, it’s a MUST. It presents very efectively the history of film and its’ audience throughout the technological progress.

Based on his extensive research into contemporary media-related behaviour, Professor Ian Christie questioned received wisdom about audience and consumer interaction in relation to film in all its forms. He also examined how drawing on ideas and methods from other areas of the Creative and Cultural Industries, including new and emerging fields can help to reinvigorate a long established media.

Here you can read also a book put online freely by writer Ian Christie who also holds this lecture

http://dare.uva.nl/document/463041