Case Study: Scribd Subscription Programme

Here is an e-mail I have received from Scribd, it is about the new subscription programme they have for reading, just like other websites are for music , this is offering access to unlimited number of books. But what kind of books, for whom would this programme be useful and efficient?

Scribd: Publish To Millions. Share With Friends. Search Billions of Words.
Hello Ana-Maria,Scribd has launched an updated subscription service that lets you read unlimited books for just $8.99/month. It’s the first service of its kind and we believe that it can transform the way you read books, allowing you the freedom to read whatever you feel like in the moment without worrying about deciding what book to purchase.

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As a special thanks for being a Scribd user, we’re offering your first month of Scribd for free. After that it’s just $8.99/month for unlimited reading across all your devices.

Included with the subscription are thousands of bestsellers and new releases, including titles by well-known authors Paulo CoehloC.S. LewisArthur C. Clarke, andMichael Crichton. Scribd has partnered with HarperCollins, one of the world’s premier book publishers, to include thousands of their titles. So no matter what genre you like to read, from biography to romance we have new, popular books that fit your interest.

We really hope you take advantage of this new program, and as always we would love to hear what you think about it at

Never stop reading!
Your friends at Scribd

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